Rising star Damar Jackson just released the visuals to “Everything”, a single off his new “Unfaithful Deluxe” album featuring heavy hitters Gucci Mane, NBA Youngboy, Moneybagg Yo, Kash Doll, and Yo Gotti. He’s currently touring across the nation with YFN Lucci.
Damar Jackson is quickly becoming R&B’s new vocal star, exploring themes of love and relationship drama in the “Everything” video. According to Damar, ‘Everything’ is a song about a certain person that was rocking wit’ me while I was going through a real toxic relationship. Everything I couldn’t talk to my girl about, I could talk to this other girl about. We ended up being close but my loyalty was still to my girl. So I never told anybody about this one special girl that was there for me,” Damar explains. “The passion in this song shows how much you can connect with somebody but still love someone else.” The video begins with a scene that many people of color can say they have dealt with, blatant racism in an establishment that goes unchecked in full. “This video takes you through real life situations in Louisiana. How racism is still alive and how we deal with violence within our own communities,” says Damar Jackson. Having the two dueling themes of love and race issues visually clash makes for a mix of emotions when you watch “Everything.” The director, Cinemadona, works the angles just right to get the story across on screen. Yet, that love triangle still tugs at your core when you hear the pain in Damar’s main girl’s voice. “We don’t have many resources, so we love real hard and take loyalty very serious. You will see how I spend a lot of time with the person that I can’t be with. We share moments that allow us to grow but loyalty keeps me with the one I started with,” Damar maintains.
Follow Damar Jackson on Twitter and Instagram: @damarjackson